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7 Marketing Tips for Successful LinkedIn Advertising
When growing your professional network as a company or an individual, LinkedIn is one of the most well-known and powerful tools for making connections by finding employment or employees, discovering...
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5 Ways B2B Companies Can Build Brand Trust
In B2B, trust is everything. Whether it’s a multi-million dollar corporation trying to score a new contract or a startup trying to attract investors, it takes a great amount of trust for B2B...
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Is Account-Based Marketing Right for You?
Account-based marketing (ABM) is a strategy that is especially beneficial for B2B companies. ABM involves identifying, obtaining, and marketing to targeted, high-value accounts and communicating...
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24 B2B Marketing Strategies That Will Deliver Success In 2023
“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu, this quote implies that there’s a clear difference between marketing strategy and marketing...
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Digital Personalization Trends for This Year
80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing...
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Top Customer Retention Strategies for B2B Marketers
With a new year on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention, it’s more important than ever that B2B marketers focus on retaining reliable...
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Why LinkedIn Still Ranks #1 for B2B Marketers
LinkedIn has always held a special place in the hearts of B2B marketers, and the forecast for 2023 shows we can expect it to stay popular this year. Following trends from previous years, LinkedIn...
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Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They...
Search engines are the main channel for discovering information and services in the modern day. HubSpot estimates that Google processes approximately 63,000 search queries every second, translating to...
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Your Guide to a Smart B2B Website Strategy
You must continually adapt your website marketing strategy to stay relevant and visible to your desired clientele. For example, recent numbers show that 75% of customers judge a company’s credibility...
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9 Proven Practices for Increasing Organic Website Traffic
In modern B2B marketing, a vibrant, engaging website isn’t just a bonus, it’s a necessity. A great website drives customer engagement, builds brand credibility, and can help foster a community around...
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What You Need to Know About Google Analytics 4 (GA4)
Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where...
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Employer Branding: How to Attract and Retain Top Talent in Today’s Job Market
Attracting and retaining top talent in a competitive job market has never been more challenging. The COVID-19 pandemic accelerated changes in workplace dynamics, ushering in remote work policies and...
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The Future is Now: How AI is Reshaping Modern B2B Marketing
A seismic shift is underway, brought on by one powerful acronym: AI. Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience,...
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The Roadmap to Successful Marketing Campaigns in 2024
Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in...
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